Cross-product missions challenge players to engage with both casino and sportsbook products within a single gamification journey. They are one of the most effective tools for increasing cross-sell and reducing single-product churn.
Ludora evaluates events from both casino and sportsbook within a single mission engine, making cross-product mechanics straightforward to configure and manage.
Ludora receives events from casino and sportsbook systems independently. A mission can define steps from either or both products. When a player completes a casino step and then a sportsbook step, Ludora evaluates progression across both event streams.
Operators using cross-product missions consistently see measurable improvement in cross-sell conversion rates. The exact uplift depends on the incentive structure and player segment.